Object as interface
A hat, CD, manual, shirt, card, mark or other carried object can route recognition, conversation, affiliation, curiosity and commerce. The object is therefore not merely merchandise representing the institution; it is one of the institution’s interfaces.
Scaled Alps / BLUE HELL
The LTAP/CD/manual system makes Scaled Alps physically portable. The Owner’s Manual carries marks, lyrics, instructions and a live shop offer. In Fork It, an LTAP hat is worn inside a real social encounter and read by another person as a meaningful signal. The project has left the screen and recording while remaining legible as itself.
Typed relations
- EMBODIES: object gives an institutional abstraction bodily/material form.
- ROUTES: object directs a person toward music, conversation, site, shop or other action.
- COMMERCIALIZES: object can become a sale without being reducible to the sale.
- INSTANTIATES: a named institution becomes present in a place where it otherwise has no facility.